Effect of Corporate Social Responsibility on Brand Equity in the case of Public Universities

Abstract

The purpose of this study was to investigate the impact of corporate social responsibility on the brand equity of public universities in Eastern Ethiopia. With a sample size of 204, both primary and secondary data sources were utilized to perform this study. Economic, legal, ethical, and philanthropic responsibilities were employed as independent variables. The research employed explanatory research designs. Using a questionnaire, data were obtained from primary sources and analyzed using descriptive and inferential statistical methods. The independent variables (Economic, legal, ethical, and philanthropic responsibilities) examined in the study had a substantial effect on the dependent variable of brand equity. In order to boost band equity, the researcher advises that public universities improve their corporate social responsibility though high engagement.