Determinants of SMEs’ Export Performance:

A Resource-based View and Contingency Theory Approach using Potential Mediators in the Case of Dire Dawa Administration

Abstract

The main objective of this research is to analysis determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators. Under the research, mixed design was adopted to first and foremost describe the conceptualized e SMEs’ export performance practice utilized by small and medium enterprise and, thereafter to try and explain the cause-effect relationship on the determinants of adoption and implementation of export marketing strategy in small and medium enterprise. The research was conducted at small and medium enterprise in Dire Dawa City Administration. The research utilizes both primary and secondary data collection. The primary data was collected by preparing questioner related with how much those determinants contribute for improvement of the adoption and implementation of export marketing strategy in small and medium enterprise. Collected data have a code before being captured in the statistical software for analysis. Descriptive statistics was compute whereby frequencies, percentages, means and standard deviations were clearly shown in the form of both tables and figures. The study recommended the manager/owner of SMEs should focus on external dimension, organizational dimension and managerial dimension the have the main impact in export performance and kaizen in MSEs in Dire dawa city administration.